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The internet is an important tool in our daily lives, and people use it for many different reasons. Every day, billions of users connect online to communicate, learn, work, shop, and enjoy themselves. But what are the most common uses of the internet, and how many people take part in each activity?
One of the most popular reasons people go online is to stay connected with others. Around 85% of internet users send messages, make video calls, or check their social media accounts. Platforms like WhatsApp, Instagram, and email help people talk to family, friends, and colleagues no matter where they are. At the same time, about 65% of users go online to look for information, such as news, weather, or answers to personal questions. The internet has become a fast and easy way to learn about what’s happening in the world.
Entertainment is also a major reason people spend time online. Around 75% of users enjoy watching videos on sites like YouTube or Netflix, listening to music, or playing online games. These activities offer a break from daily routines and allow people to relax at home or on the go. Often, while looking for entertainment, users also come across ads or product suggestions, which sometimes lead them to shop online.
Speaking of shopping, more than half of internet users — about 55% — buy products online. From clothes and electronics to food and furniture, people find it easy and often cheaper to shop without going to physical stores. Online banking is connected to this trend, with around 40% of people using the internet to manage their money, pay bills, or transfer funds.
Finally, the internet is a key part of work and education. Around 50% of users depend on it for their jobs or studies. Employees attend video meetings, send emails, or collaborate using online tools, while students watch lessons, do research, or complete assignments. The need for online access grew even more during the COVID-19 pandemic, and it continues to be essential today.
As we can see, people use the internet for many reasons — often combining work, learning, shopping, communication, and fun all in one day. These different uses show just how central the internet has become in modern life, and how it continues to shape the way we live.